RAYMOND GID (1905-2000) DUNCAN YOYO. 1930. 31 1/4x23 1/2 inches, 79 1/2x60 cm. Bedos & Cie, Paris. Condition A-: unobtrusive vertical and horizontal folds. This poster is from the earlier part of Gid's career. During that era, all young, modern designers considered Art Deco stylization as de rigeur. This poster is a rare example of a successful attempt to mix humor with the normally severe Art Deco style. Duncan yo-yos hit the market in 1929 and quickly became an international sensation. Gid's design, using only two colors, encapsulates the sheer joy of the toy through three intricate characters who are not only playing with them, but are living embodiments of the yo-yo itself. Their heads, with one large eye apiece, look like yo-yos, and even the letters dance. This poster is a rare and wonderful gem of advertising. Raymond Gid 24.
RAYMOND GID (1905-2000) DUNCAN YOYO. 1930. 31 1/4x23 1/2 inches, 79 1/2x60 cm. Bedos & Cie, Paris. Condition A-: unobtrusive vertical and horizontal folds. This poster is from the earlier part of Gid's career. During that era, all young, modern designers considered Art Deco stylization as de rigeur. This poster is a rare example of a successful attempt to mix humor with the normally severe Art Deco style. Duncan yo-yos hit the market in 1929 and quickly became an international sensation. Gid's design, using only two colors, encapsulates the sheer joy of the toy through three intricate characters who are not only playing with them, but are living embodiments of the yo-yo itself. Their heads, with one large eye apiece, look like yo-yos, and even the letters dance. This poster is a rare and wonderful gem of advertising. Raymond Gid 24.
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.jpg "Source: Christie's")
.jpg "Source: Christie's")
.jpg "Source: Christie's")
.jpg "Source: Christie's")
