Artist: FORTUNATO DEPERO (1892-1960) Size: 13 5/8 x 19 1/2 in./34.5 x 49.5 cm Condition: A-/ Slight stain in top margin. P. Printer: Leopoldo Baroni, Milan Reference: Ref: Depero, p. 74; Weill/Art Deco, p. 235; PAI-LXXVI, 255 Key Words: Alcohol; Art Deco; Italian Bitter Campari. ca. 1932. Fortunato Depero was a major figure in the Italian Futurist movement, and a superb non-commercial artist within that aesthetic—his work was included in the Guggenheim's seminal 2014 survey of Italian Futurism. In 1919, he founded the House of Futurist Art, where he began to translate the artistic precepts of Futurism into household objects like toys, tapestries, and furniture. From 1928 to 1932, Depero lived in New York City, where he created stage costumes and designed restaurants, homes, and covers for magazines. This prompted his interest in commercial design, and upon his return to Italy, he created many brilliant posters, three-dimensional objects for in-store advertising (see PAI-LXXI, 280), and a 1932 bottle design for Campari soda that's still in production. This whimsical poster for Bitter Campari is equal parts strange and delightful: a classic Depero combination.
Artist: FORTUNATO DEPERO (1892-1960) Size: 13 5/8 x 19 1/2 in./34.5 x 49.5 cm Condition: A-/ Slight stain in top margin. P. Printer: Leopoldo Baroni, Milan Reference: Ref: Depero, p. 74; Weill/Art Deco, p. 235; PAI-LXXVI, 255 Key Words: Alcohol; Art Deco; Italian Bitter Campari. ca. 1932. Fortunato Depero was a major figure in the Italian Futurist movement, and a superb non-commercial artist within that aesthetic—his work was included in the Guggenheim's seminal 2014 survey of Italian Futurism. In 1919, he founded the House of Futurist Art, where he began to translate the artistic precepts of Futurism into household objects like toys, tapestries, and furniture. From 1928 to 1932, Depero lived in New York City, where he created stage costumes and designed restaurants, homes, and covers for magazines. This prompted his interest in commercial design, and upon his return to Italy, he created many brilliant posters, three-dimensional objects for in-store advertising (see PAI-LXXI, 280), and a 1932 bottle design for Campari soda that's still in production. This whimsical poster for Bitter Campari is equal parts strange and delightful: a classic Depero combination.
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