After Andy Warhol Souper Dress (c. 1965) With the manufacturer's label at the neck Edition unknown Screenprint in colours on a cotton paper A-line dress, 94.3 x 58.3 cm Provenance: Private collection, the Netherlands Exhibited: Atelier Les Copains, Milan Note: The Souper Dress is inspired by the iconic Campbell’ Soup Cans series by Andy Warhol The Campbell’s Soup Company produced the dresses as a mail order offer in 1965, when paper dresses were highly popular. This turned out to be a highly effective advertising campaign. All you had to do to receive a dress was send a dollar bill, your dress size, and the labels from two different cans of soup to the Campbell’s Soup Company. Vintage Souper dresses can be found in several collections worldwide, including the MoMa, the Met and the Victoria & Albert Museum.
After Andy Warhol Souper Dress (c. 1965) With the manufacturer's label at the neck Edition unknown Screenprint in colours on a cotton paper A-line dress, 94.3 x 58.3 cm Provenance: Private collection, the Netherlands Exhibited: Atelier Les Copains, Milan Note: The Souper Dress is inspired by the iconic Campbell’ Soup Cans series by Andy Warhol The Campbell’s Soup Company produced the dresses as a mail order offer in 1965, when paper dresses were highly popular. This turned out to be a highly effective advertising campaign. All you had to do to receive a dress was send a dollar bill, your dress size, and the labels from two different cans of soup to the Campbell’s Soup Company. Vintage Souper dresses can be found in several collections worldwide, including the MoMa, the Met and the Victoria & Albert Museum.
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