1930 DUESENBERG J CONVERTIBLE BERLINE
1930 DUESENBERG J CONVERTIBLE BERLINE COACHWORK BY LEBARON Chassis No. 2380 Engine No. J362 Maroon with black fenders and maroon leather, black cloth top Engine: Dual overhead camshaft inline eight-cylinder, Schebler dual throat updraft carburetor, 420 cubic inches, 265hp at 4,200rpm; Gearbox: 3-speed manual; Suspension: live axles with semi-elliptical leaf springs and lever action shock absorbers. Left hand drive. In the November 17, 1928 issue of The Saturday Evening Post, Duesenberg, Inc. published a full-page all-text advertisement. Under the heading "E.L. Cord Announces Plans for Duesenberg" it said in part: "This interesting announcement has been awaited for more than two years. Even now it would be delayed, if Mr. Cord and his engineers could conceive of any possible way in which to improve upon the new Duesenberg in either kind or degree." "Suffice it to say Mr. Cord's aim is for America unquestionably to lead Europe in producing the world's finest automobile." " this new Duesenberg is built to win, through sheer merit, world wide recognition for absolute superiority in every way over every other automobile on earth." "Such a motor car cannot be measured by ordinary standards." "Now, the fruition of [Fred Duesenberg's] years of concentration represent an achievement in which every American may justly take pride." Almost seventy-nine years later those words still ring true. The Duesenberg Model J was so powerful, so fast, so magnificently designed, so finely built from the best materials by the most dedicated craftsmen that even the notoriously hyperbolic advertising of the day, even E.L. Cord's famously generous characterizations, did not overstate the attributes of the Duesenberg Model J. The Duesenberg Model J was introduced on December 1, 1928 at the New York Auto Salon. It was the most powerful automobile in America - by a factor of two. Its short chassis wheelbase was longer than all but four other luxury marques' long wheelbase models. The long wheelbase Duesenberg J was by far the largest production chassis in the world, exceeding all but the rare Daimler N45 and Ettore Bugatti's fabulous Type 41 Royale, neither of which came close to the Duesenberg's power. Designed by one of the authentic geniuses of the automobile's early history, Fred Duesenberg, the Model J combined Fred's instinctive vision for what was right, original, refined and efficient with Errett Lobban Cord's genius for the right vehicle, aimed at the right market, offered at the right time. The next Duesenberg advertising appeared in House & Garden in March 1929. It was headed simply: "The World's Best Motor Car". The text was short and to the point: "The world's finest automobile, the new Duesenberg, has 265 horsepower. Its entire construction is proportionately strong, thereby insuring greatest safety, endurance and absolute dominion. It excels equally in every other respect. Chassis $8,500." In early 1929, $8,500 would buy the most expensive Cadillac or Packard complete with its most luxurious, opulent, flamboyant catalog custom coachwork and leave enough change on the table for a very comfortable Buick. The Duesenberg J buyer got the chassis only for that price, and the chance to negotiate with the best coachbuilders for an appropriate - and appropriately expensive - body to complement it. It was an automobile surrounded by superlatives, not only in size and cost but also in its design and concept. E.L. Cord determined that it should be capable of speeds in excess of 100mph with the largest, most luxurious formal coachwork. He challenged Fred Duesenberg to create an automobile that would accelerate, corner and brake not just better than its most exotic competition, but far better. Fred Duesenberg, to whom competition was a way of life and winning was a habit, more than delivered. Interestingly, though, with all the Duesenberg's emphasis upon refinement it made no secret of its performance. In both aggressive appearance and particularly in the
1930 DUESENBERG J CONVERTIBLE BERLINE
1930 DUESENBERG J CONVERTIBLE BERLINE COACHWORK BY LEBARON Chassis No. 2380 Engine No. J362 Maroon with black fenders and maroon leather, black cloth top Engine: Dual overhead camshaft inline eight-cylinder, Schebler dual throat updraft carburetor, 420 cubic inches, 265hp at 4,200rpm; Gearbox: 3-speed manual; Suspension: live axles with semi-elliptical leaf springs and lever action shock absorbers. Left hand drive. In the November 17, 1928 issue of The Saturday Evening Post, Duesenberg, Inc. published a full-page all-text advertisement. Under the heading "E.L. Cord Announces Plans for Duesenberg" it said in part: "This interesting announcement has been awaited for more than two years. Even now it would be delayed, if Mr. Cord and his engineers could conceive of any possible way in which to improve upon the new Duesenberg in either kind or degree." "Suffice it to say Mr. Cord's aim is for America unquestionably to lead Europe in producing the world's finest automobile." " this new Duesenberg is built to win, through sheer merit, world wide recognition for absolute superiority in every way over every other automobile on earth." "Such a motor car cannot be measured by ordinary standards." "Now, the fruition of [Fred Duesenberg's] years of concentration represent an achievement in which every American may justly take pride." Almost seventy-nine years later those words still ring true. The Duesenberg Model J was so powerful, so fast, so magnificently designed, so finely built from the best materials by the most dedicated craftsmen that even the notoriously hyperbolic advertising of the day, even E.L. Cord's famously generous characterizations, did not overstate the attributes of the Duesenberg Model J. The Duesenberg Model J was introduced on December 1, 1928 at the New York Auto Salon. It was the most powerful automobile in America - by a factor of two. Its short chassis wheelbase was longer than all but four other luxury marques' long wheelbase models. The long wheelbase Duesenberg J was by far the largest production chassis in the world, exceeding all but the rare Daimler N45 and Ettore Bugatti's fabulous Type 41 Royale, neither of which came close to the Duesenberg's power. Designed by one of the authentic geniuses of the automobile's early history, Fred Duesenberg, the Model J combined Fred's instinctive vision for what was right, original, refined and efficient with Errett Lobban Cord's genius for the right vehicle, aimed at the right market, offered at the right time. The next Duesenberg advertising appeared in House & Garden in March 1929. It was headed simply: "The World's Best Motor Car". The text was short and to the point: "The world's finest automobile, the new Duesenberg, has 265 horsepower. Its entire construction is proportionately strong, thereby insuring greatest safety, endurance and absolute dominion. It excels equally in every other respect. Chassis $8,500." In early 1929, $8,500 would buy the most expensive Cadillac or Packard complete with its most luxurious, opulent, flamboyant catalog custom coachwork and leave enough change on the table for a very comfortable Buick. The Duesenberg J buyer got the chassis only for that price, and the chance to negotiate with the best coachbuilders for an appropriate - and appropriately expensive - body to complement it. It was an automobile surrounded by superlatives, not only in size and cost but also in its design and concept. E.L. Cord determined that it should be capable of speeds in excess of 100mph with the largest, most luxurious formal coachwork. He challenged Fred Duesenberg to create an automobile that would accelerate, corner and brake not just better than its most exotic competition, but far better. Fred Duesenberg, to whom competition was a way of life and winning was a habit, more than delivered. Interestingly, though, with all the Duesenberg's emphasis upon refinement it made no secret of its performance. In both aggressive appearance and particularly in the
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.jpg "Source: Christie's")
.jpg "Source: Christie's")
.jpg "Source: Christie's")
.jpg "Source: Christie's")
